The Average person in Britain wastes 90 seconds every time they boil the kettle simply by over filling it. Annually the wasted electricity could light a house for 2 months.

The Eco Kettle looks like a stylish electric jug kettle in appearance but it has a special feature that allows the user to fill the kettle to its maximum, but then allows them to boil one to eight cups according to their requirements.

The internal reservoir holds a full capacity of water ready for use, while the measuring button allows any quantity – from a single cupful to full capacity – to be released into the separate chamber for boiling.

The result? Exactly the right amount of water every time you boil –and no more waste.